All episodes

In this episode of All Things Product, Petra Wille flips the script and asks Teresa Torres a big, timely question: How do product teams learn to build AI-powered products—beyond just dabbling with ChatGPT? Teresa shares fresh insights from her own experience building a real AI product over the past several months, breaking down the unique skills, workflows, and cross-functional collaboration patterns required for success.

You’ll hear why building AI features is more like orchestrating a team of interns than just writing a killer prompt, and how practices like observability, evals, and ongoing maintenance need to evolve for the LLM era....

So many of us chase promotions as if they’re the ultimate career milestone—but are they really the best goal? In this conversation, Petra Wille and Teresa Torres unpack why promotions can be a tricky (and sometimes misleading) target, what to focus on instead, and how to reframe career growth around skills, influence, and personal fulfillment.

In this episode of All Things Product, Petra Wille and Teresa Torres dig into the obsession with promotions and why they might not be the best north star for your career. Instead, they explore what it looks like to invest in personal growth, craftsmanship, and...

We’re back from our summer break! In this first episode of the new season, Petra Wille and Teresa Torres catch up on Product at Heart and dive into the conference’s 2025 theme: curation.

From backlogs and customer segments to product experiences and your own workload, curation is everywhere in product work. Petra and Teresa explore why this skill is more critical than ever—especially in a world where AI is making it faster and cheaper to build.

You’ll hear how to avoid the “Homer Simpson car” trap, why saying “no” is part of the job, and how to define your own...

In this quick update, Teresa and Petra share their plans for a summer break. With August just around the corner—and in true European fashion—they’re hitting pause to rest, recharge, and enjoy some time outdoors. Expect a return to regularly scheduled programming on September 2nd.

Until then, enjoy your summer, whether you’re wing foiling and hiking South Tyrol like Petra, building cool stuff like Teresa, or just soaking up the sun.

In this episode of All Things Product, Petra Wille and Teresa Torres unpack one of their favorite guiding principles: "Go find the source." With the rise of social media hot takes and oversimplified content, it’s easy to misunderstand product frameworks and best practices. Petra and Teresa share real-life examples—from OKRs to Opportunity Solution Trees—to show why it's so important to dig deeper, trace ideas back to credible origins, and seek out diverse perspectives.

Whether you're tired of shallow takes on LinkedIn or just want to sharpen your product thinking, this episode will help you build a more thoughtful, informed, and...

In this episode of All Things Product, Petra Wille and Teresa Torres dig into one of the most common — and tricky — questions they get: How do I choose the right product coach?

If you’ve ever scrolled past 7,500 “product coaches” on LinkedIn and wondered who’s actually worth your time and money, this one’s for you. Teresa and Petra share red flags to watch out for, green flags that signal quality, and practical tips for vetting coaches across product discovery, leadership, and more.

Whether you’re looking for your first coach or want to sanity-check your current shortlist, you’ll walk...

In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into a question from a listener: What’s the real difference between organizations that fund projects and those that fund teams?

It’s a deceptively simple question that touches the core of shifting from a project-based mindset to a product operating model. Teresa and Petra unpack what it actually takes to move toward team-based funding—especially when continuous discovery is involved. From annual planning and ROI modeling to bridging the communication gap with finance, they talk through the practical, messy, and often political nature of this transformation.

If you’re...

In this episode, Petra Wille gives us a behind-the-scenes look at her newest framework—the Product Leadership Wheel. Building on the success of her PM Wheel, Petra shares how she’s tackling the complexity of product leadership by helping leaders self-assess across 12 core responsibilities. From directional clarity to cultural advocacy and process oversight, we dig into what it really takes to grow as a product leader (and why it’s okay if you’re not amazing at everything).

Whether you’re a CPO, Head of Product, or aspiring product leader, this episode will help you reflect on where you’re thriving, where you can grow,...

AI prototyping tools are mushrooming—Replit, V0, Bolt, WindSurf, and more—but do they actually help with discovery work? In this episode of All Things Product, Petra Wille and Teresa Torres discuss how AI-powered tools can supercharge assumption testing, where they still fall short, and what that means for product teams today.

From building chat interfaces with custom data to testing leadership self-assessment tools, both Petra and Teresa share their hands-on experiences—what worked, what was frustrating, and how these tools can fit into continuous discovery habits.

Whether you're a product manager, designer, or engineer wondering if these tools are a game-changer or...

In this episode of All Things Product, Teresa Torres and Petra Wille unpack one of the most ambiguous roles in product organizations: Product Operations.

What is product ops, really? Is it strategy alignment? BI and analytics? Coaching? Stakeholder management? All of the above—or none? Drawing from real-world examples, Teresa and Petra dig into the evolving definition of product ops, where it overlaps with other functions (like HR, Agile coaching, or the CPO role), and when it actually adds value.

If you’ve ever wondered whether your org needs a product ops team—or what to do with the one you have—this one’s...