All episodes

In this quick update, Teresa and Petra share their plans for a summer break. With August just around the corner—and in true European fashion—they’re hitting pause to rest, recharge, and enjoy some time outdoors. Expect a return to regularly scheduled programming on September 2nd.

Until then, enjoy your summer, whether you’re wing foiling and hiking South Tyrol like Petra, building cool stuff like Teresa, or just soaking up the sun.

In this episode of All Things Product, Petra Wille and Teresa Torres unpack one of their favorite guiding principles: "Go find the source." With the rise of social media hot takes and oversimplified content, it’s easy to misunderstand product frameworks and best practices. Petra and Teresa share real-life examples—from OKRs to Opportunity Solution Trees—to show why it's so important to dig deeper, trace ideas back to credible origins, and seek out diverse perspectives.

Whether you're tired of shallow takes on LinkedIn or just want to sharpen your product thinking, this episode will help you build a more thoughtful, informed, and...

In this episode of All Things Product, Petra Wille and Teresa Torres dig into one of the most common — and tricky — questions they get: How do I choose the right product coach?

If you’ve ever scrolled past 7,500 “product coaches” on LinkedIn and wondered who’s actually worth your time and money, this one’s for you. Teresa and Petra share red flags to watch out for, green flags that signal quality, and practical tips for vetting coaches across product discovery, leadership, and more.

Whether you’re looking for your first coach or want to sanity-check your current shortlist, you’ll walk...

In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into a question from a listener: What’s the real difference between organizations that fund projects and those that fund teams?

It’s a deceptively simple question that touches the core of shifting from a project-based mindset to a product operating model. Teresa and Petra unpack what it actually takes to move toward team-based funding—especially when continuous discovery is involved. From annual planning and ROI modeling to bridging the communication gap with finance, they talk through the practical, messy, and often political nature of this transformation.

If you’re...

In this episode, Petra Wille gives us a behind-the-scenes look at her newest framework—the Product Leadership Wheel. Building on the success of her PM Wheel, Petra shares how she’s tackling the complexity of product leadership by helping leaders self-assess across 12 core responsibilities. From directional clarity to cultural advocacy and process oversight, we dig into what it really takes to grow as a product leader (and why it’s okay if you’re not amazing at everything).

Whether you’re a CPO, Head of Product, or aspiring product leader, this episode will help you reflect on where you’re thriving, where you can grow,...

AI prototyping tools are mushrooming—Replit, V0, Bolt, WindSurf, and more—but do they actually help with discovery work? In this episode of All Things Product, Petra Wille and Teresa Torres discuss how AI-powered tools can supercharge assumption testing, where they still fall short, and what that means for product teams today.

From building chat interfaces with custom data to testing leadership self-assessment tools, both Petra and Teresa share their hands-on experiences—what worked, what was frustrating, and how these tools can fit into continuous discovery habits.

Whether you're a product manager, designer, or engineer wondering if these tools are a game-changer or...

In this episode of All Things Product, Teresa Torres and Petra Wille unpack one of the most ambiguous roles in product organizations: Product Operations.

What is product ops, really? Is it strategy alignment? BI and analytics? Coaching? Stakeholder management? All of the above—or none? Drawing from real-world examples, Teresa and Petra dig into the evolving definition of product ops, where it overlaps with other functions (like HR, Agile coaching, or the CPO role), and when it actually adds value.

If you’ve ever wondered whether your org needs a product ops team—or what to do with the one you have—this one’s...

In this episode of All Things Product, Teresa Torres and Petra Wille tackle a classic product question with a twist: Should all outcomes be measurable? Teresa revisits a long-held belief—that outcomes should be metrics—and explains why she’s starting to shift her thinking.

Drawing from hands-on product work (like rethinking outcomes at a recruiting platform), Teresa shows how focusing on value creation moments can sometimes matter more than tracking clean metrics. Petra adds her perspective with the Google HEART framework, highlighting how starting with signals instead of goals can lead to smarter product decisions.

Whether you’re early in discovery or leading...

In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into an increasingly relevant (and occasionally frustrating) topic: how people show up in communities—and whether they’re showing up to give or to take.

From in-person meetups and Slack groups to book signings and LinkedIn interactions, Petra and Teresa explore the subtle (and not-so-subtle) differences between authentic contribution and self-serving behavior. They share personal stories, real-world examples, and some tough love about what it really means to engage meaningfully.

If you've ever wondered how to grow your network, become a sought-after speaker, or simply be a better...

Can an organization operate with both a product and a project mindset—at the same time? In this episode, Petra Wille and Teresa Torres unpack one of the most common operating model questions in product organizations today.

They dive deep into the differences between project and product operating models, when each one makes the most sense, and why the answer to “either/or” is usually “yes, and.” From legacy software roots to modern product teams juggling compliance work and customer outcomes, Petra and Teresa explore real-world examples, practical frameworks, and the importance of staying flexible.

Whether you’re deep in continuous discovery or...