All episodes

In this episode of All Things Product, Petra Wille and Teresa Torres dig into their end-of-year reflection practices — the ones they've refined over decades of product work, personal growth, and plenty of nerdy experimentation.

They compare how their processes started, how they’ve evolved, and why both of them have moved away from rigid annual goal-setting in favor of something more flexible, values-driven, and joyful. From “what went well” lists to 100-wish exercises to decade-level themes, they share practical ways to close out a year with clarity and set up the next one with intention.

If you’re looking for inspiration...

In this conversation, Teresa Torres and Petra Wille unpack a pattern they’re seeing again and again in product transformations: teams get trained in continuous discovery, but nothing sticks because leaders haven’t changed how they work. They dig into why “train your leaders first” isn’t just a catchy mantra — it’s a prerequisite for shifting from projects to true product thinking.

They share concrete examples from interview training gone sideways, the hidden organizational dynamics that stall discovery habits, the role product leadership actually plays (and why most orgs underestimate it), and the empathy we all need for leaders who are learning...

In this episode, Petra and Teresa revisit a topic they once strongly pushed back on: using AI to analyze (and maybe even synthesize) customer interviews. Six months and several experiments later, Teresa’s perspective has evolved — and the conversation opens up a nuanced look at where AI can genuinely help and where it can quietly erode your team’s customer understanding.

They dig into recent studies on how AI affects junior vs. expert performance at work, the difference between analysis and synthesis, and why your unpolished interview skills matter more than any shiny new AI workflow. Along the way, they share...

In this episode of All Things Product, Teresa Torres and Petra Wille explore how product people can intentionally design their own communities of practice—and why it matters for long-term learning and growth.

Teresa shares her introvert-friendly approach to continuous learning: curating a personal learning network (PLN) filled with people she wants to learn from. Petra contrasts that with her more collaborative style of learning with others through small peer groups, hackathons, and local meetups. Together, they unpack how each approach supports curiosity-driven development, how to find your “definition of good” when starting something new, and the habits that make learning...

In this heartfelt episode of All Things Product, Petra Wille and Teresa Torres talk about something we all experience but rarely discuss openly — setbacks. Teresa shares a deeply personal story about her long recovery from an injury and how it unexpectedly mirrors the ups and downs of product work.

Together, they explore what it means to face professional setbacks — when your product fails to move a single KPI, when a launch falls flat, or when you just feel stuck — and how teams can respond with curiosity, emotional honesty, and resilience.

Whether you’re a PM, designer, or researcher,...

Ever launch a new product feature that seemed solid—until a small, overlooked detail broke everything? In this episode, Teresa Torres and Petra Wille share their real-world experiences wrangling global invoicing and taxes while running small, international businesses.

What starts as a rant about EU tax compliance turns into a sharp product lesson: how failing to map the entire path to customer value—down to the tiniest regulatory requirement—can kill your product’s usefulness.

Whether you’re shipping code or selling courses, this conversation will remind you that sweating the details isn’t about perfectionism—it’s about ensuring your product actually delivers value at the moment...

In this episode of All Things Product, Petra Wille and Teresa Torres explore how experimenting with AI in our personal lives can help us become more confident, capable, and thoughtful product builders at work.

Teresa shares stories from her “AI at Home” and “AI at Work” series — from using ChatGPT to analyze school budgets, plan meals, and even evaluate real estate, to leveraging AI as a work partner for writing, research, and contract review. She and Petra unpack the real learning that comes from everyday experimentation — managing context, spotting bias, and keeping a human in the loop —...

AI can be a powerful teammate, but only if we give it the right context. In this episode of All Things Product, Teresa Torres and Petra Wille unpack why “context is king” when it comes to using AI in product work. They share practical ways product leaders can start preparing today—from keeping decision logs to designing machine-readable context—so their teams are ready to collaborate effectively with AI tomorrow.

In this episode of All Things Product, Teresa Torres and Petra Wille swap the stories that shaped their careers. From navigating the fallout of the 2008 recession as a startup CEO, to realizing the company won’t love you back no matter how loyal you are, to the first user interviews that cracked open a new way of seeing product work—these are the pivotal (and sometimes funny) moments that changed everything.

In this episode of All Things Product, Petra Wille and Teresa Torres dive into a big end-of-year reflection question: What do you want to be known for in your work?

They unpack the nuances of impact, craft, personal brand, and values—exploring how those ideas shape the footprints we leave behind in our teams, organizations, and the broader product community. Along the way, Petra and Teresa share personal stories, surprising insights, and a few lessons learned the hard way.

Whether you’re thinking about your own growth, preparing for career transitions, or just curious about how others reflect on their product practice,...