All episodes

In this episode, Petra Wille gives us a behind-the-scenes look at her newest framework—the Product Leadership Wheel. Building on the success of her PM Wheel, Petra shares how she’s tackling the complexity of product leadership by helping leaders self-assess across 12 core responsibilities. From directional clarity to cultural advocacy and process oversight, we dig into what it really takes to grow as a product leader (and why it’s okay if you’re not amazing at everything).

Whether you’re a CPO, Head of Product, or aspiring product leader, this episode will help you reflect on where you’re thriving, where you can grow,...

AI prototyping tools are mushrooming—Replit, V0, Bolt, WindSurf, and more—but do they actually help with discovery work? In this episode of All Things Product, Petra Wille and Teresa Torres discuss how AI-powered tools can supercharge assumption testing, where they still fall short, and what that means for product teams today.

From building chat interfaces with custom data to testing leadership self-assessment tools, both Petra and Teresa share their hands-on experiences—what worked, what was frustrating, and how these tools can fit into continuous discovery habits.

Whether you're a product manager, designer, or engineer wondering if these tools are a game-changer or...

In this episode of All Things Product, Teresa Torres and Petra Wille unpack one of the most ambiguous roles in product organizations: Product Operations.

What is product ops, really? Is it strategy alignment? BI and analytics? Coaching? Stakeholder management? All of the above—or none? Drawing from real-world examples, Teresa and Petra dig into the evolving definition of product ops, where it overlaps with other functions (like HR, Agile coaching, or the CPO role), and when it actually adds value.

If you’ve ever wondered whether your org needs a product ops team—or what to do with the one you have—this one’s...

In this episode of All Things Product, Teresa Torres and Petra Wille tackle a classic product question with a twist: Should all outcomes be measurable? Teresa revisits a long-held belief—that outcomes should be metrics—and explains why she’s starting to shift her thinking.

Drawing from hands-on product work (like rethinking outcomes at a recruiting platform), Teresa shows how focusing on value creation moments can sometimes matter more than tracking clean metrics. Petra adds her perspective with the Google HEART framework, highlighting how starting with signals instead of goals can lead to smarter product decisions.

Whether you’re early in discovery or leading...

In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into an increasingly relevant (and occasionally frustrating) topic: how people show up in communities—and whether they’re showing up to give or to take.

From in-person meetups and Slack groups to book signings and LinkedIn interactions, Petra and Teresa explore the subtle (and not-so-subtle) differences between authentic contribution and self-serving behavior. They share personal stories, real-world examples, and some tough love about what it really means to engage meaningfully.

If you've ever wondered how to grow your network, become a sought-after speaker, or simply be a better...

Can an organization operate with both a product and a project mindset—at the same time? In this episode, Petra Wille and Teresa Torres unpack one of the most common operating model questions in product organizations today.

They dive deep into the differences between project and product operating models, when each one makes the most sense, and why the answer to “either/or” is usually “yes, and.” From legacy software roots to modern product teams juggling compliance work and customer outcomes, Petra and Teresa explore real-world examples, practical frameworks, and the importance of staying flexible.

Whether you’re deep in continuous discovery or...

Saying no is hard — but it’s essential to great product management. In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into the art (and science) of saying no as a product manager.

They explore why learning to say no isn’t just a skill — it’s core to the job — and how to do it thoughtfully without losing trust or momentum.

From frameworks for filtering ideas, to the magic of “not yet” vs. “hard no,” to when it’s okay (and even encouraged) to just say yes — Petra and Teresa unpack real-world tips you...

In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into the often-overlooked topic of professional development for product leaders. Drawing from their own experiences and coaching practices, they explore why leaders struggle to invest in themselves, what the real blockers are (spoiler: it’s not just budget), and how to navigate growth despite uncertainty and overwhelm.

From frameworks like the Learning Menu to the uncomfortable truth about leading during downturns, this episode is both a rallying cry and a practical guide for any product leader ready to take their development seriously. Vulnerability, coaching, reflective practices, and...

Drowning in Jira tickets? Wondering how to prioritize when every stakeholder has a “brilliant” idea and your roadmap is already bursting at the seams?

In this episode of All Things Product, Teresa Torres and Petra Wille tackle one of the most common pain points in product management: the giant, messy, unmanageable backlog. From auto-closing ancient tickets to reframing prioritization as filtering for impact, they share battle-tested tactics to bring order to chaos—without spinning your wheels ranking 400 items.

Whether you're inheriting a legacy product, working in a feature factory, or just trying to make smarter decisions faster, this episode offers...

What happens when your product strategy doesn’t match what your teams are learning in discovery? In this episode of All Things Product, Teresa Torres and Petra Wille unpack how to spot when your strategy needs a refresh—and how to evolve it based on real customer insights.
They challenge the assumption that most organizations even have a clear product strategy, explore what makes a strategy actionable (and durable), and offer practical guidance for product leaders and teams navigating discovery-driven change.

You’ll walk away with tools to:
✅ Identify implicit vs. explicit strategy
✅ Use discovery insights to evolve strategic direction
✅...