All episodes

Ever launch a new product feature that seemed solid—until a small, overlooked detail broke everything? In this episode, Teresa Torres and Petra Wille share their real-world experiences wrangling global invoicing and taxes while running small, international businesses.

What starts as a rant about EU tax compliance turns into a sharp product lesson: how failing to map the entire path to customer value—down to the tiniest regulatory requirement—can kill your product’s usefulness.

Whether you’re shipping code or selling courses, this conversation will remind you that sweating the details isn’t about perfectionism—it’s about ensuring your product actually delivers value at the moment...

In this episode of All Things Product, Petra Wille and Teresa Torres explore how experimenting with AI in our personal lives can help us become more confident, capable, and thoughtful product builders at work.

Teresa shares stories from her “AI at Home” and “AI at Work” series — from using ChatGPT to analyze school budgets, plan meals, and even evaluate real estate, to leveraging AI as a work partner for writing, research, and contract review. She and Petra unpack the real learning that comes from everyday experimentation — managing context, spotting bias, and keeping a human in the loop —...

AI can be a powerful teammate, but only if we give it the right context. In this episode of All Things Product, Teresa Torres and Petra Wille unpack why “context is king” when it comes to using AI in product work. They share practical ways product leaders can start preparing today—from keeping decision logs to designing machine-readable context—so their teams are ready to collaborate effectively with AI tomorrow.

In this episode of All Things Product, Teresa Torres and Petra Wille swap the stories that shaped their careers. From navigating the fallout of the 2008 recession as a startup CEO, to realizing the company won’t love you back no matter how loyal you are, to the first user interviews that cracked open a new way of seeing product work—these are the pivotal (and sometimes funny) moments that changed everything.

In this episode of All Things Product, Petra Wille and Teresa Torres dive into a big end-of-year reflection question: What do you want to be known for in your work?

They unpack the nuances of impact, craft, personal brand, and values—exploring how those ideas shape the footprints we leave behind in our teams, organizations, and the broader product community. Along the way, Petra and Teresa share personal stories, surprising insights, and a few lessons learned the hard way.

Whether you’re thinking about your own growth, preparing for career transitions, or just curious about how others reflect on their product practice,...

In this episode of All Things Product, Petra Wille sits down with Teresa Torres to explore a big shift in how Product Talk Academy is approaching learning: moving from purely instructor-led cohort courses to offering on-demand options.

Teresa shares why she resisted on-demand for so long, how deliberate practice has always been at the heart of her teaching, and what finally changed her mind. From AI-powered interview coaches to microlearning formats, we dig into how technology can support behavior change, skill building, and the craft of continuous discovery without losing the human element.

If you’ve ever wondered how to balance...

Teresa Torres and Petra Wille dive into how they’re using AI as strategic thought partners across writing, coding, and product work. Petra shares how she relies on voice input and bilingual transcription to brainstorm and surface her past writing. Teresa explains why Claude Code in the terminal completely changed her workflow—from planning mode for coding projects to using reviewer “sub-agents” when drafting blog posts. Together, they reflect on how tools like ChatGPT and Claude complement each other, why they still write every word themselves, and what it means when English becomes the interface for everything we do.

Building AI products isn’t just about clever prompts and orchestration—it’s about knowing if what you’ve built actually works. In this episode, Teresa Torres and Petra Wille dive deep into AI evals: how they’re defined, why they’re essential, and how teams can implement them to ensure product quality.

Teresa shares her journey building her Interview Coach tool and the hard lessons she learned about evals along the way. From golden datasets and synthetic data to error analysis, code-based checks, and LLM-as-judge methods, you’ll walk away with a clearer picture of how to measure and improve AI products over time.

In this episode of All Things Product, Petra Wille flips the script and asks Teresa Torres a big, timely question: How do product teams learn to build AI-powered products—beyond just dabbling with ChatGPT? Teresa shares fresh insights from her own experience building a real AI product over the past several months, breaking down the unique skills, workflows, and cross-functional collaboration patterns required for success.

You’ll hear why building AI features is more like orchestrating a team of interns than just writing a killer prompt, and how practices like observability, evals, and ongoing maintenance need to evolve for the LLM era....

So many of us chase promotions as if they’re the ultimate career milestone—but are they really the best goal? In this conversation, Petra Wille and Teresa Torres unpack why promotions can be a tricky (and sometimes misleading) target, what to focus on instead, and how to reframe career growth around skills, influence, and personal fulfillment.

In this episode of All Things Product, Petra Wille and Teresa Torres dig into the obsession with promotions and why they might not be the best north star for your career. Instead, they explore what it looks like to invest in personal growth, craftsmanship, and...