All Things Product with Teresa and Petra

What if the ideas you throw away tell you more about the health of your product process than the ones you ship?

In this episode of All Things Product, Petra Wille introduces trash can tracking — a deceptively simple technique for making discovery work visible. By adding trash can symbols across your discovery and delivery boards, teams can see (and celebrate) the customer problems and solutions they deliberately choose not to pursue.

Petra and Teresa dig into what an empty problem-space trash can versus an empty solution-space trash can each signals about your team's innovation, strategy, and discovery culture. Along...

Everyone's saying it: "Now that AI makes delivery free…" But is it? In this episode of All Things Product, Petra Wille and Teresa Torres pull apart one of the most repeated claims in product right now.

They dig into why building a single feature has gotten dramatically cheaper — while building a real, production-quality product has not. Teresa breaks down what happens when teams treat coding agents as "free": spaghetti code, Frankenstein data models, feature bloat, and the maintenance nightmare waiting three weeks down the road. Along the way, they unpack the crucial difference between build to learn and build...

Conflict on a product team isn't a warning sign — the absence of it usually is.

In this episode of All Things Product, Petra Wille and Teresa Torres tackle a question Teresa hears constantly: what should a product trio do when collaboration breaks down and disagreement turns into friction?

Petra makes the case for something many teams quietly abandoned — the retrospective — and argues that facilitation is a genuine, learnable skill that product people should invest in, not outsource by default. Teresa introduces a framework from academic research on team dynamics: the distinction between task conflict (we disagree on...

You've got behavioral analytics, support tickets, sales call notes, and a feedback inbox that never empties. With all that data coming in, do product teams actually still need to go out and talk to users?

In this episode, Petra Wille and Teresa Torres dig into why not all product evidence is created equal — and why the type of data you collect matters just as much as the volume. Teresa introduces her "ladder of evidence" framework and shares what she's learning from real interview transcripts through her work at Vistaly: that many teams are confusing product demos, stakeholder meetings, and...