All episodes

Public speaking can be daunting—especially when you're aiming for a big stage. In this episode of All Things Product, Petra and Teresa pull back the curtain on how they craft their conference talks from scratch. Whether you're eyeing your first local meetup or preparing for a keynote at a major conference, they walk you through their real-world processes, share personal stories (and stumbles), and offer practical tips to help you step onto any stage with confidence.

From finding your unique take on a topic to rehearsing like a pro (yes, 30+ times is a thing!), this conversation is packed with...

In this episode of All Things Product, Petra Wille and Teresa Torres tackle a big question: How does capacity planning fit in an outcome-driven, discovery-first organization? Spoiler alert—it usually doesn’t.

Teresa shares why traditional capacity planning breaks her heart, while Petra offers a nuanced take on how her past teams used it for internal alignment (not control). Together, they explore the clash between rigid planning rituals and the reality of continuous discovery work.

Expect some honest rants, practical reframes, and a few metaphors (yes, rocks, pebbles, and sand make an appearance). If you’ve ever sat through a multi-hour spreadsheet meeting...

In this episode of All Things Product, Petra Wille and Teresa Torres dive deep into the world of product coaching—from why there are so many different types, to how to know what kind of coach (if any) you might need. Whether you're a product manager, designer, or product leader, this convo helps you understand the coaching landscape and how to make the most of coaching if you choose to invest in it.
They break down the different coaching settings (individual, group, team) and types of coaching (product, discovery, career, and leadership), plus share real stories from their own coaching journeys....

In this episode of All Things Product, Teresa Torres and Petra Wille tackle a common question in product circles: How different is product discovery in B2B versus B2C? Spoiler alert—it’s probably more similar than you think.
Teresa shares real-world insights from working with both types of organizations and breaks down why perceived differences—like end users vs. buyers, procurement teams, and complex sales cycles—don’t fundamentally change your approach to discovery. Petra highlights common blind spots, like neglecting buyer personas, and they both offer practical advice for product teams navigating multi-role ecosystems.
Whether you're in enterprise SaaS or building a consumer app,...

What’s the difference between product training and product coaching—and why does it matter?
In this episode, Petra Wille and Teresa Torres unpack a topic that comes up all the time in product orgs: when do individuals and teams need structured training, and when is it time to bring in a coach? They walk through the core differences, share frameworks to help you decide what kind of support your team actually needs, and explore the skill-building journey from reading a book to mastering advanced discovery practices.
Whether you’re an individual contributor trying to sharpen your discovery skills or a product leader...

In this episode of All Things Product, hosts Petra Wille and Teresa Torres dive into a common challenge faced by internal product teams—relying on stakeholder meetings instead of proper discovery practices. Why do so many teams collect requirements through meetings rather than observing real user behavior? How can product teams better differentiate between stakeholders, end-users, and sponsors?

Petra and Teresa break down why internal tools often fall into the requirement trap and share actionable strategies for conducting effective product discovery, even when your users are colleagues. They explore how to leverage internal access, the importance of story-based interviews, and how...

Frameworks are everywhere in product management, from Business Model Canvases to Opportunity Solution Trees to Jobs to Be Done, and they promise structure, clarity, and efficiency. But what happens when they become rigid recipes that stifle creativity and slow down progress? In this episode, Petra Wille and Teresa Torres explore the pros and cons of product frameworks and share how to make them work for you—rather than against you.

Join us as we discuss:
✅ Why frameworks are helpful when you’re learning but can hold you back as you gain experience
✅ How to adapt frameworks to fit your team’s...

In this episode of All Things Product, Petra Wille and Teresa Torres dive into a hot topic circulating on LinkedIn: AI-generated Opportunity Solution Trees. With AI tools like Synthetic Users promising instant user insights, should product teams embrace them—or avoid them altogether?
Teresa and Petra break down the risks of AI-driven research, why real human interaction is irreplaceable, and how relying on synthetic data could mislead your product decisions. Plus, they share practical tips on balancing AI efficiency with real customer discovery.
🎧 Tune in for an insightful discussion on why real conversations still matter in product development!

In this episode of All Things Product, hosts Petra Wille and Teresa Torres dive into a challenge many product leaders face—making time for deep work. Why is it so hard to block off focused time for strategic thinking, team alignment, and creative exploration? Why do so many product leaders feel guilty about stepping away from daily execution?
We explore how deep work can transform product strategy, improve decision-making, and boost team effectiveness. Petra shares insights from coaching product leaders who struggle to prioritize deep thinking, while Teresa offers practical tips on carving out time for what truly moves the needle....

Many product teams aspire to work in a modern, outcome-driven way—prioritizing discovery, continuous learning, and experimentation. But what happens when your organization doesn’t support these practices? In this episode, we unpack the tension between ideal product practices and the reality of organizational constraints.

Join us as we discuss:
✅ Why it’s okay to work the way your organization expects—without feeling like a failure
✅ How to navigate the disconnect between best practices and company culture
✅ Strategies for influencing change when you’re in a feature factory
✅ Specific tactics leaders can use to support product team’s who want to experiment...