Global Invoicing

Show notes

In this episode:

  • The nightmare of global invoicing for small online businesses
  • Why even big platforms (like Squarespace and Teachable) miss the mark on EU tax compliance
  • How Petra and Teresa navigated invoicing across borders with Ableify and LearnWorlds
  • The key difference between meeting regulations and meeting customer needs
  • What product teams can learn from regulatory edge cases
  • How missing a single detail can block the “moment of value creation”
  • Why story mapping is critical for finding gaps between “we shipped it” and “customers got value”

Key takeaways:

  • Customers define value, not your compliance checklist.
  • Regulatory work still requires discovery—you can’t skip understanding user needs.
  • The path to value doesn’t end when your feature works; it ends when your customer succeeds.
  • “Sweating the details” isn’t micromanagement—it’s good product management.

Memorable quotes:

“If you don’t sweat the details, people choose other platforms.” — Petra Wille

“It’s not a little detail when your client won’t pay the invoice.” — Teresa Torres

Resources & Links:

Mentioned in the episode:

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