Product Discovery: B2B vs. B2C

Show notes

Topics Covered:

  • Why discovery principles are consistent across B2B and B2C
  • Incentives and recruiting differences in B2B contexts
  • How to navigate buyer vs. end user dynamics
  • The role of procurement, compliance, and legal in enterprise deals
  • Why ecosystems matter more than labels like “B2B” or “B2C”
  • The value of cross-role discovery and how to approach it
  • Practical tips for accessing users in complex orgs
  • Making friends with sales and customer success to unlock discovery opportunities

Key Takeaway:
 B2B and B2C discovery share more in common than we often assume. It’s less about the label and more about understanding your specific users, buyers, and stakeholders—and staying laser-focused on your desired outcomes.

Resources & Links:

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