Go to the Source

Show notes

Topics Covered:

  • Why “go find the source” is a crucial product mindset
  • The danger of relying on second- or third-hand takes
  • Real examples: OKRs, Jobs to Be Done, North Star Metric, Opportunity Solution Trees
  • How to identify reputable sources—and red flags to watch for
  • Tips for curating your own learning journey (books, blogs, podcasts)
  • How social media can distort ideas (even when people have good intentions)

Key Takeaways:

  • Primary > Secondary: Always seek out original thinkers or practitioners, not just content repackagers.
  • Go deeper than LinkedIn tiles: Good frameworks get diluted when simplified for social media. Go back to the original articles, books, or talks.
  • Read with range: Challenge yourself to find three different sources—especially with diverse backgrounds or perspectives.
  • Don’t trust content without citations: Like in academia, a lack of references is a red flag.
  • Practitioner voices matter: Look for people sharing what they’re actually doing, not just what “should” be done.

Resources & Links:

  • Follow Teresa Torres: https://ProductTalk.org
  • Follow Petra Wille: https://Petra-Wille.com

Mentioned in the episode:

Some of Teresa and Petra’s favorite original sources:

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