Quality Of Evidence
You've got behavioral analytics, support tickets, sales call notes, and a feedback inbox that never empties. With all that data coming in, do product teams actually still need to go out and talk to users?
In this episode, Petra Wille and Teresa Torres dig into why not all product evidence is created equal — and why the type of data you collect matters just as much as the volume. Teresa introduces her "ladder of evidence" framework and shares what she's learning from real interview transcripts through her work at Vistaly: that many teams are confusing product demos, stakeholder meetings, and...